Tourism is a social and economic phenomenon which calls for a holistic approach to tourism education where the broader aims of the industry and society need to be explicitly addressed. The indispensable complexity of the tourism phenomenon demands professionals with a far-reaching and integrated understanding of the multiple disciplines and paradigms that are concerned with tourism development and management.
The European Master in Tourism Management (EMTM) aims at giving students a thorough knowledge and understanding of the complex issues that make up contemporary tourism management in order to equip them to become international professional consultants, innovative entrepreneurs, government and public administration officials, tourism business managers, qualified employees, and academic researchers in the field of tourism.
EMTM is a fully integrated two-year joint European programme promoted and tailor-made by three university partners: the University of Girona (Catalonia, Spain), the University of Southern Denmark (Denmark), and the University of Ljubljana (Slovenia). Three different national, geographic and cultural European realities, and three different faculties—humanities, economics and tourism—are thus involved in the course.
In three intakes (2018-2020, 2019-2021 and 2020-2022), the EMTM programme enrolled 88 students from 48 different nationalities who were provided with the knowledge to critically reflect and engage with the world as philosophical tourism practitioners. The project has created a strong brand identity on the basis of which students enjoy and benefit from the social capital of a global network of EMTM associated partners and collaborators from industry, academia, and especially EMTM alumni.